When it comes to ranking in Google and attracting free traffic from the search engines, it's a whole lot easier to go after longer tail keywords, since they're far less competitive. The hard part is figuring out what those long tail keywords actually are.
Thanks to easy-to-use tools like HitTail, you can quickly find hundreds of relevant long tail keywords you can target and rank for that are related to the niche of your site and the traffic that you're already getting. This will help you go after and capture the other 70% of search engine traffic that makes up the majority of queries people are searching for.
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